Alfa Romeo Automotive Heraldry

The Alfa Romeo web site gives a history of their logo. The left side is Argent, a cross gules for Milano (Milan), and the right side is a light blue field with a green serpent crowned with a human in its mouth, which are the arms of the Visconti family. [Styles] gives a colorful description of how the badge came to be designed in 1910.

Milan: Per pale argent a cross gules, and [argent] azure a serpent ondoyant in pale [azure] vert crowned with a ducal crown or and vorant a child gules. (The tinctures are modified from the original coat). The dexter coat is that of the city, the sinister coat is that of the duchy.

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Last Update: July 13, 2000