Chevrolet Automotive Heraldry
Chevrolet has used a wide range of
heraldic designs. This one, from the
rear of a 1956 Chevrolet, shows the most common variation: Quarterly gules and
argent, a Chevrolet bowtie azure. [Chevrolet] discusses the story of Bill
Durant, founder of Chevrolet, discovering this bowtie pattern in the wallpaper
in a Paris hotel, along with his wife’s rebuttal about his actually having
found it in a newspaper.
Despite the popularity of the bowtie logo,
Chevrolet has used a wide range of designs that do not include it. The hood ornament on the left, a shield
shape with a fleur-de-lis, came from a circa 1987 Caprice. The image on the right is of a trunk lock
from a circa 1972 Monte Carlo.
.jpg "Click to see larger image")
Badges for other
Chevrolet products typically combine the bowtie logo and the patriotic red,
white and blue color schemes. The badge
on the left came from a mid-1970s Vega, and the one on the right from a 1993
Camaro.
Return to the Automotive Heraldry Page
Last
Update: July 11, 2000
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