Peugeot Automotive Heraldry

The Automotive Heraldry web site claims the Peugeot lion comes from the arms of Franche-Comté, where the company began. The Peugeot web site details the registration of this lion statant as the mark for the saw manufacture Peugeot Frères in 1858. Finally, [Kimes] states that the “emblem was modeled after the figure sculpted in the sandstone of the Vosges, symbol of the famous resistance of the Belfort citadel in 1870.”

Regardless of which is the actual source of the Peugeot lion (and I suspect there may be truth in all three) the lion rampant is now firmly entrenched in the public’s mind as their symbol.

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Last Update: June 25, 2000